Pet retailer Petco has launched an exclusive partnership to bring Ollie, a brand of premium, human-grade dog products, exclusively to its locations.
Ollie, previously only available direct-to-consumer, will arrive at nearly 800 Petco locations nationwide by the end of September. The brand offers premium, human-grade fresh and baked food, treats and supplements for dogs.
The Ollie fixture features a freezer with four core recipes of fresh food designed in partnership with veterinary nutritionists, plus shelving with baked food, treats, dental chews and supplements designed to every dog’s unique needs. The brand’s fresh and baked meals start at $10 and are available in one-pound and five-pound resealable packs, while the baked meals are also available in two-pound resealable packs. First-time Ollie customers at petco.com can receive a complimentary “Puptainer,” a sustainable and dishwasher-safe storage container, with any Ollie fresh food purchase.
“The fresh food category continues to experience incredible growth as pet parents seek out the same high-quality ingredients for their furry family members as they do for themselves,” said Amy College, chief merchandising officer at Petco. “We’re thrilled about this innovative partnership with Ollie to expand access to human-grade nutrition and give pet parents more convenient options to help keep pets healthy and happy.”
Pet parents can choose from frozen recipes featuring human-grade chicken, beef, turkey or pork, plus fruits and vegetables, all slow cooked to retain nutrients. Ollie’s baked recipes with chicken or beef feature the same ingredients as the frozen meals, and are baked in small batches and at low temperatures for maximum nutritional value and convenience. Additionally, Petco offers a variety of Ollie’s treats – crunchy, training, jerky, and dental – made with whole, healthy ingredients such as sweet potatoes, beef, chicken, and apple, as well as supplements ranging from probiotics to hip and joint chews.
“At Ollie, we’re on a mission to transform pet health through nutrition, and now we’re expanding our highly successful direct-to-consumer business by launching an omnichannel strategy,” said Nick Stafford, CEO at Ollie. “Our priority was partnering with a trusted leader that shares our values, and Petco is that leader. We know pet parents across the country rely on Petco to connect them with the best products in a rapidly evolving market. We can’t wait for them to discover Ollie.”
Pet parents can also visit one of Ollie’s four expanded fixtures inside Petco pet care centers in San Diego and San Francisco, Calif., Boston, Mass. and Tacoma, Wash., with more coming in 2024. The expanded fixtures include Ollie’s complete pet food, treat, dental chew and supplement collection, as well as free, exclusive experiential features such as a button-automated crunchy treat dispenser and easily accessible mirror for pups on the bottom shelf.